Beat the bounce of the incoming ball

One of our EBT Hard Cores demonstrated here beautifully by Berdych. Note the 'side-on' position of racket face. Many youngsters 'close' racket face at this point (strings facing ground) in effort to gain topspin. Problem is ball tends to drop short as 'hitting zone' can be compromised. See also his great posture. Set-up behind ball like this for spin, power and consistency!