So says Seth Godin in his blog today.
Got me thinking about coaching....
We talk a lot now about data driven coaching, the 'science' behind the art. And for good reason. Gives us facts, the evidence, often used to persuade and create that all so important 'buy in' our athletes.
But don't let it drive out your humanity, your instinct and your hunches as a coach - the things that come from deeper inside. They often carry more weight, meaning, and emphasis and can pack an equal if not greater punch.