Dominic King our Head of Athlete Development at Everyball Tennis, Halton UK talks tennis and a whole lot more....

'Dominic King, Head of Athlete Development for Everyball Tennis, Halton UK was recently featured on The Adam Blicher Show, Dissecting High Performance in Tennis. A link to the podcast can be found below, to listen to in your chosen format. In it, Dom discusses a range of different topics such as the demands of tennis, injuries, periodisation ideas for tennis, early vs late specialisation, S&C for Youth population and a whole lot more.'

Great work Dom and a good listen!

First order problems

We have two kinds of problems, first order problems and second order problems.  First order problems require first order solutions.  A first order solution is to do 'more' or 'less' of what you are already doing.  

Most of our 'problems' we encounter on-court, during matches can be solved in this way.  

Missing long?  More spin and/or less height & speed

Netting your second serve - more leg drive and racket acceleration

Mis-timing ground-strokes - more footwork around the ball

Blowing 'sitter volleys' - less swing more punch

Second order problems require second order solutions in that 'more' or 'less' of what you are already doing won't cut it and you'll need to do something different.  Thankfully, problem solving by first order solutions is more common and it's only negative emotions (frustration, anxiety, fear, worry, anger) that prevent us from thinking clearly to apply this simple technique.


In his post match interview last night Stan the Man said that winning points is not always the most important thing. Showing your opponent your 'intention' can be just as valuable. (Paraphrased).

Competing this weekend? Show your intention whether that's tactically or mentally (attitude to fight for and run down every ball!) whether you are winning or losing points!

Rolling back the years

Finals of Kenya Open 10&U doubles, 1978.

White balls, wooden rackets, murram courts, high altitude - taught to keep the ball 'in' the court.  Old school.

Serving - Mike James
Server's partner - Barry McCaldin

No higher accolade than the recognition of your peers....

Federer wins the Stefan Edberg Sportsmanship Award (again, and for several years in a row now) as voted for by his fellow professionals as well as the Fans Favourite award for the 13th year straight.

Recognition by fans is great. Recognition by your own fellows is greater.

Hoping this amazing role model stays with us a few more years yet!

Our next 'Curious Cows talk' at Halton with CHILDS (Chiltern Institute of L, D and S) with Matt Rogan, CEO of Two Circles

Our Curious Cow Talks are morning and evening meetings designed to spread ideas and spark curiosity within and beyond our community. Join Matt Rogan, CEO of Two Circles, on 19 November at 7.30pm for our next Curious Cow Talk.

To book (at no cost - all our curious cows talks are free of charge!) please follow this link:

We are living through a digital revolution. We check in before we arrive at the airport. We expect retailers to know what we bought on our last shop. We can hone our forehand using iphone 6’s slow motion video mode. Our kids have never seen a cheque book.

Matt Rogan is Chief Exec of Two Circles – a sports marketing agency created in 2011 to help sporting organisations build stronger relationships with their customers, using changes in the data and digital landscape as the means to drive this. In 4 short years the agency has grown to become a business of 60 employees, working with 50 clients across 15 sports and 10 international markets and winning the coveted Sports Agency of the Year Award. In 2015 Two Circles was acquired by WPP.

Matt will share the journey Two Circles has been on to reach this point, focusing not only on the ways in way data and digital is changing the outlook for sport, but also reflecting on some of the opportunities and challenges, ups and downs of leading a disruptive fast growth start-up business in current times.